Almost two decades
International experience, including leadership roles.
Experience behind the work
Leadership experience from inside complex organizations.
Why The Pivot Move
The Pivot Move was created to bring this perspective into organizational consulting and coaching: rigour in reading the system, respect for context and attention to what can make change sustainable over time.
We believe change can be ambitious without losing humanity, responsible without losing momentum and sustainable because it is built with people—not simply imposed on them.
Serena’s approach is shaped by years of leadership from inside complex, multicultural and highly interdependent organizations.
Throughout her career with the International Committee of the Red Cross, she led teams and support functions in demanding environments where decisions had to balance operational priorities, people, risk, resources and accountability—often under significant pressure and across multiple stakeholders.
Working across countries, functions and cultural contexts gave her first-hand experience of matrix organizations, formal authority and informal influence, competing expectations, and the challenge of translating organizational priorities into practice.
She also led through organizational pressure, restructuring and workforce reduction. Difficult decisions could not always be avoided; duty of care remained central to how those decisions were communicated and implemented, and to how people’s dignity, wellbeing and transition were supported. This is the perspective she brings to The Pivot Move: deeply human and firmly practical.
What Serena brings to the work
- First-hand experience of leading through complexity, uncertainty and organizational change.
- A systems perspective connecting strategy, structure, culture, leadership and people.
- Practical experience across matrix organizations, functions, countries and cultural contexts.
- An integrated approach combining consulting, facilitation and coaching.
Global MBA
IE Business School.
ICF
ICF Member and coach professionally trained at PCC level.
4 languages
English, Italian, French and Spanish.
Mission
Support organizations and individuals in navigating change with greater awareness, responsibility and alignment with what matters to them, while creating the conditions for sustainable impact over time.
Vision
A world in which people and organizations face change with clarity, responsibility and confidence, turning challenges into opportunities for sustainable growth — one coaching conversation at a time, one consulting engagement at a time.
Purpose
Create movement with meaning. Because every effective pivot begins with identity, understands context and chooses direction responsibly.
The PIVOTMOVE values
P — Purpose & Professional Integrity
Act with ethics, accountability and clear purpose.
I — Inclusion
Value diversity, equity and respect.
V — Vision & Value Alignment
Align decisions and behaviours with stated values.
O — Openness & Curiosity
Listen, learn and challenge certainties.
T — Trust
Build relationships based on transparency and reliability.
MOVE
Meaningful, Ownership, Value, Evolution: create meaningful movement, accountability, value and evolution.
Our commitments
Women's Empowerment Principles
The Pivot Move is a WEPs signatory and integrates women's empowerment into its work and choices.
SDGs
We contribute in particular to Goals 5 (gender equality), 8 (decent work), 16 (inclusive societies and institutions) and 17 (partnerships).
Giving Back
For every completed coaching journey, The Pivot Move commits to offering one pro-bono coaching session to a person in a vulnerable situation who might otherwise have limited access to coaching. Drawing on Serena's humanitarian experience, these sessions may be offered directly or through partnerships with trusted organizations.
Create movement with meaning.
Because every effective pivot begins with identity, understands context and chooses direction responsibly.
Organizational consulting and coaching for organizational, leadership and individual transitions.